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Jumia Aims To Accelerate Shift to Digital Sales In Tanzania
October, 2014 | Dar-es-Salaam, Tanzania

Jumia is Tanzania's number one online marketplace. The platform allows buyers and sellers to make the best deals on a wide range of products including electronics, fashion and home appliances, and is world's fastest growing online marketplace, with a presence in more than 30 countries in Asia, Africa and Eastern Europe. Jumia was launched in Tanzania in October 2013 and is backed by Millicom and Rocket Internet, the world's biggest internet company outside the United States and China.

"We very excited to offer our online marketplace solution to the people of Tanzania. We strongly believe now is a great time to start an online business in Tanzania, and day by day we see rapidly increasing numbers of internet users", says Erfaan Mojgani, Country Manager of Jumia Tanzania. According to Mckinsey's Global institute analysis in 2012 , there are 5.6 million internet users in Tanzania, Tanzania's iGDP is $403 million, which is 1.3 percent of total GDP. This is in line with the African average of 1.1 percent but below the aspiring countries' average of 1.9 percent.

Private consumption accounts for 91 percent of iGDP, with approximately half driven by computer and smartphone sales and half by broadband revenue. Just 1 percent of iGDP is driven by e-commerce activity. Online shopping, banking, and travel bookings are emerging trends but are still minimal, due in part to low access to banking services and online payments. Another inhibitor to the development of e-commerce is the lack of a well-developed parcel delivery system; only 20 percent of households have formal physical addresses, and most people do not trust that goods paid for online will be delivered, but Jumia has simplified this.

Everyone in Tanzania can sign up and buy and sell products on Jumia with ease. Jumia represents the best online shopping platform in Tanzania, with reliable and quick delivery services all over the country, easy processes, and safe cash payment on delivery to ensure customer satisfaction. For a rapidly emerging market like Tanzania, Jumia seeks to provide a marketplace platform for customers and for small and large businesses. Sellers on Jumia can take advantage of the countrywide exposure and save money by not having to rent physical shop space, while buyers can enjoy the convenience of online shopping via the website and mobile app 24 hours a day regardless of their location. Moreover, "Cash On Delivery" payment has been introduced to serve everyone in Dar-es-salaam, even if they don't have a bank account. The customer only has to pay when the product gets delivered at their doorstep and they are satisfied with it. Finally, to guarantee the best possible online shopping experience, Jumia's customer service and social media teams are easy to contact and always available to help out throughout the process.

About Jumia

Jumia is the largest and safest online marketplace for emerging markets. It connects buyers and sellers to allow them to take advantage of the best deals on an extensive range of products including electronics, books, fashion items, gadgets and even cars. Thanks to a fixed price system, Jumia guarantees that users will always find the lowest prices on the market.

About Africa Internet Holding Jumia is part of Africa Internet Holding (AIH). AIH introduces and accelerates the online shift in Africa – for its people and its culture. AIH has built up multiple web companies including: Jumia, Zando, Jumia, Hellofood, Lamudi, Carmudi, Jovago and Easy Taxi. For further information please visit

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