With internet access becoming more affordable and faster coupled with bulging youth unemployment in the country, e-commerce is showing signs of being a much need sponge.
Jumia Tanzania Marketing and Public Relations Head, Mr Angaza Nkurlu said that e-commerce can help in many ways but most importantly it helps the youth with self-employment.
"A number of youth would like to start their own businesses but fail due to lack of capital, with Jumia you do not need much, because a shop which you will open is virtual/online which is completely free," he explained.
Mr Nkurlu said that the advantages of this is that, first of all little investment is needed, one doesn't need to have a physical shop to run it so this completely eradicates the amount of bills you need to pay like rent, pay staff, electricity and water bills, security adding that all one needs to have is the right products and a place to hold these items, even at home.
He said that this business is a guaranteed success because as the day goes, the number of internet users increase and customers from all over Tanzania will get the opportunity to see what items one is offering.
Mr Hussein Idd, an Information Technology graduate, is considered a success story after he opened his online business in 2010, Jay's Infonet Solutions selling electronics and accessories like laptops, cell-phones, hard drives, flash disks.
"I decided to do business online first with the influence of Jumia, after brainstorming with my closest friends I felt there was a need to also serve people who weren't able to shop physically - either they are too busy or they simply enjoy buying online with the items being delivered to their home without the trouble to come all the way to the shop, so the only way to do this was to sell online," he explained.
Mr Idd said that Jumia helped him move to a different level in terms of business growth, and it's given me the chance to do that without a lot of effort or investment.
"It has been very positive since I established myself and it proved to be successful as my sales increased and I became well known in this platform.
It's an interesting adventure I'm taking and really looking forward to bringing in variety of other electronics and services in the near future," he said.
Launched in 2013, Jumia has trained over 200 students at the university of Dar-es-salaam with the help of Dar es Salaam University Marketing Association (DUMA) under the university of Dar Es Salaam business school, of which between 40- 50 students have joined and are in the process of recruiting part-time Jumia ambassadors of which they help the company spread the word about e-commerce and help in-house university Jumia activities of which they will be offered commission.
Jumia is the largest and safest online marketplace for emerging markets. It connects buyers and sellers to allow them to take advantage of the best deals on an extensive range of products including electronics, books, fashion items, gadgets and even cars. Thanks to a fixed price system, Jumia guarantees that users will always find the lowest prices on the market.
Jumia is part of Africa Internet Holding (AIG). AIG introduces and accelerates the online shift in Africa – for its people and its culture. AIG has built up multiple web companies including: Jumia, Zando, Jumia, Hellofood, Lamudi, Carmudi, Jovago and Easy Taxi.